Search Engine Optimization is the bee’s knees in behind Internet apartment marketing for today, revolutionary for the industry. In order for “For Rent” signs to be seen throughout websites, they must be best placed in searches to be seen by those who are surfing the web for a place to live.
Los Angeles Property Management Working With SEO
In order for SEO to fully achieve its duties, certain task consist of attracting prospects to your site and even helping to close the deal. The user must have a reason to stay on the site. Think of it as if you went to the park to see a free festival, and a well known band shows up. Sure the show billing gets you in the door but if the acoustics aren’t working for people watching you might get up and leave. It’s the same thing with apartment websites that tend to do a good job of luring visitors but do little keep the visitor interested.
Search Experience Optimization Is A New Marketing Approach
Los Angeles Property Management companies will identify with not only what attracts a prospect to their site but how they interact themselves and also how long the visit stay last, this will help with boosting occupancy rates. Los Angeles Property Management companies shouldn’t necessarily focus on the search engine but on the actual search experience to create a new kind of apartment marketing approach.
Los Angeles Property Management companies know people need to spend time online, especially if they are looking for particular features and amenities offered on your site. To give an example, say there is a prospect looking for luxury apartments in Los Angeles that offer rooftop pools. A search based on this criteria would be “luxury apartments Los Angeles rooftop pools”, entering all keywords will help bring up all possibilities. The person interested would naturally want to see photos with clear and concise descriptions of the pools on those properties that rank the best.
If the experience lacked for a search, an opportunity was likely lost. The search engine did exactly what it was suppose to do, nobody is necessarily to blame here if there were no results.
Los Angeles Property Managers Have An Understanding With User Online Experience
Take into consideration that the industry bounce rate averages about 30 to 50 percent and average time on the site is about two minutes give or take. That’s nowhere near an optimum circumstance to engage on any prospect, Los Angeles Property Management companies know now that the websites should offer a user friendly and appealing experience.
To understand a Los Angeles Property Management companies website’s ability to provide a great experience will begin with knowing where people stay the longest and the shortest. Research on traffic movements, what people are looking for, where they are staying and when and where they leave too ultimately tells how good the search experience optimization helped.
The next move would be to decide if you are talking about the things people want and care about, like particular amenities, restaurants around the way, floorplans and pricing. Specifically in the apartment industry, floor plan pages are typically among the highest traffic pages. Low traffic would indicate that users are not being engaged by what the site has to offer if occupancy is a bit low. Even still, if occupancy is high, fast exits or low traffic could indicate that the floor plans are not speaking the truth.
That is when you should start looking at strategic moves and enhancements for a particular section on your website to engage visitors and give them reason to stay longer.
Properties From Competitors
Three things to consider in order to increase search experience optimization.
- It’s important to look at the website’s analytics, this will help to determine the key metrics. Analyze the bounce rate, what is the average time on site, exactly where people are leaving on the site and also exit pages.
- Truly research the written content and establish why it’s a better to live there than a competitor place. Content should be crystal clear, brief and make sure to highlight key features in a way that makes a prospective tenant want to read more and maybe even fill out an application for vacancy.
- Imagery is very important here. Make sure, to make images and photographs “speak to the story.” Photos should be done by a professional and should be optimized. Taking different angles of interior shots always helps to sell, and so do outdoor shots of whatever amenities available to the tenants.
A search experience optimization is not just about fancy words and standout photographs, it’s also about helping with humanizing the brand of a community. The website should always establish relevance with helpful content that inspires, educates, informs and entertains.
It’s to tell a story so that it touches visitors and helps a property in gaining potential tenants in a long string of sometimes empty search results. The search engine will do its job to bring in traffic, once traffic is present it’s time that the property to do its job. That means “closing the deal.”
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