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Los Angeles Property Management companies understand today, the young crowd’s on Snapchat, like no other! An amazing 76% of Snappers are about the age of 34 or younger. There hasn’t been any other platform that can come close to the demographic breakdown that Snapchat has, if trying to grasp a younger demographic, this is the place to reach them.

Los Angeles Property Management Companies Using Snapchat

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Los Angeles Property Management companies are amazed at a platform with 200 million+ active users, they understand this is going to have a nice place in the marketing world. It’s not known why marketers aren’t utilizing Snapchat to their strategy, as much as we don’t want to buy into this, what seem like a “gimmick,” there’s an ongoing joke on the Internet that people over 25 can’t seem to figure out this odd and puzzling User Interface that is Snapchat. It seems like time sped up light years to give the young ‘snapping’ powers, therefore leaving us ‘olds’ from understanding this Snapchat. Some Los Angeles Property Management companies get it and some don’t.

There are a few Los Angeles Property Management companies using Snapchat, their geofilters offer a one of a kind opportunity for apartment communities to reach this younger crowd. Most of these youngins are part of the community, they’re everywhere.

In layman terms, a geofilter is a graphic that just about anyone can create, with Snapchat it allows you to load into their platform in order for a user to overlay their snaps. Los Angeles Property Management companies are beginning to understand that businesses and individuals alike can purchase popular geofilters for their event, business, or an exact location.  Brand logos and trademarks are allowed.  

Los Angeles Property Management Shares The Guidelines For Designing A Geofilter For Your Community

  • Must have the rights and permissions to include a business name, marks, logos, or trademarks use a geofilter
  • If submitting a geofilter for a business, the geofilter must include a business name
  • Snapchat may display your business name as entered, this let’s Snapchat users know that you business provided that geofilter
  • There is no hashtags, phone numbers, URLs, emails, or photographs of anybody
  • The on demand geofilter can be active for only 30 days  

Los Angeles Property Management Tips With Applications For Designing Your Community’s Geofilter

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1 – Hyper local and humor! Snapchat mentions in their guidelines that submissions need to be creative and visually grasping, it has to be something that will lure Snapchat users to snap with and share it. The more humor using the filter, more than likely it will be used and seen by others.

2 – Absolutely no offers of any kind in the geofilter design, it’s not allowed. Snapchat filters are about hyperlocal interaction and fun, a typical ‘ad’ style won’t cut it. Los Angeles Property Management companies know about staying clear of ads or offers and instead they use a fun line with the community’s name. However, do promote the geofilter on other social channels!

3 – Use another social network to promote a giveaway, competition or even a free application fee if Snappers use your filter and can use it with a screen grab! This can be used as leverage for those other social networks to push visitors to Snapchat, or some Los Angeles Property Management companies train their on site teams to promote the geofilter, and they enter them into a sweepstakes, drawing, giveaway and so on.

4 – Make sure to sponsor a geofilter about a certain area or neighborhood with and around the community to introduce yourself to a new crowd. This works great to get current residents and future ones using this great location surrounding your community and sharing it with friends, making your neighborhood a positive hotspot!

For the latest in Los Angeles real estate and Los Angeles property management news, trends and tools, make sure to stay connected with our blog at: http://tgnpropertymanagement.com/blog/

 

Posted by: emoss on August 24, 2016
Posted in: Uncategorized