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Los Angeles Property Management companies know that today, the young crowd’s on Snapchat are like no other! An amazing 76% of Snapchat users are about the age of 34 or younger. There hasn’t been any other platform that can come close to the demographic breakdown that Snapchat has, if trying to grasp a younger demographic, this is the place to reach them.

Los Angeles Property Management Companies Using Snapchat

Some property management companies are using Snapchat, their Geofilters offer a one of a kind opportunity for apartment communities to reach this younger crowd. Most of these youngsters are part of the community, they’re everywhere.

This means that a Geofilter is a graphic that just about anyone can create, with Snapchat it allows you to load into their platform in order for a user to overlay their snaps.

Los Angeles Property Management companies are beginning to understand that businesses and individuals alike can purchase popular Geofilters for their event, business, or an exact location.  Brand logos and trademarks are allowed.  

Applications For Designing Your Community’s Geofilter

Here Are Four Geofilter Tips:

  1. Snapchat mentions in their guidelines that submissions need to be creative and visually grasping, it has to be something that will lure Snapchat users to snap with and share it. The more humor using the filter, more than likely it will be used and seen by others.
  2. Absolutely no offers of any kind in the Geofilter design, it’s not allowed. Snapchat filters are about hyperlocal interaction and fun, a typical ‘ad’ style won’t cut it. Stay clear of ads or offers and instead they use a fun line with the community’s name. However, do promote the geofilter on other social channels!
  3. Use another social network to promote a giveaway, competition or even a free application fee if Snappers use your filter and can use it with a screen grab! This can be used as leverage for those other social networks to push visitors to Snapchat, or some Los Angeles Property Management companies train their on site teams to promote the geofilter, and they enter them into a sweepstakes, drawing, giveaway and so on.
  4. Make sure to sponsor a Geofilter about a certain area or neighborhood with and around the community to introduce yourself to a new crowd. This works to get current residents and future ones using this great location surrounding your community and sharing it with friends, making your neighborhood a positive hotspot!

For the latest in Los Angeles real estate and Los Angeles property management news, trends and tools, make sure to stay connected with our blog at: http://tgnpropertymanagement.com/blog/

Posted by: tgnprop on May 26, 2017
Posted in: Uncategorized